Chris Brogan wrote a great post about How Social Media Users Prep events.I think that Chris gave a great bunch of tips about few sites to find local events, people in your conference /event area. While I agree with Chris’s post, I would like to expand on the topic of meeting the right people using the tools mentioned there.
Maximize Your Free Time
Events are great. If you have free time, going to an eventcan be a great way to meet new people. The most successful business men and women, though extremely busy, still find the time to attend at least one event per month. Considering the limited time and the plenty of opportunities, maximizing your time becomes a very important goal. Choose events at which you are likely to meet people that will be advantageous to know.
Look Out For People
Using the tools mentioned by Chris, you can find the list of people and speakers attending the event ahead of time. Read about them in Facebook, LinkedIn, Twitter. Find any common interests? Write their name on the paper. Make sure you have at least a few names at the end of the process. Now what? Think what value you can give them. Business partnership? Job offer? Kudos for some work they did in the past? Studying the “whos” of any event beforehand will keep you from missing out on opportunities to make personal connections.
Contact Before
Contact people in one of the networks hosting an event you attended, either before or after. Schedule sometime to meet them during coffee break or lunch. Be very specific about what you want to talk about. Make a list of two or three points on a paper. Don’t forget the paper on your desk!You will probably would not have more than five minutes with that person before you lose their attention.
During The Meeting
Arrive early! Say hello and share few insights about the event, or ask questions to learn more. That process should be more than two minutes. Be focused and tell him or her how you think you can help . Then shut up and listen. Don’t criticize, don’t blame. Think Win-Win. Try to have at least one action item at the end of the talk, such as setting another meeting date or getting introduced to another person.
Pre-Event Work
Add the people you met with to your LinkedIn network. So many people forget to do that. It’s one of the most important things to do. Why? Because now you can track those people changes in work and contact information. Don’t forget to send thank you message. Don’t write a generic message. You can start with a generic sentence, but then write a few words about your experience from the event or the meeting.
It’s a Lot of Work
Yeah, I know. Who has all the time for that? After few times, It will take you between 5-10 minutes before the event, and 2-5 minutes after the event. It’s worth it, believe me. Better network connectivity leads to better opportunities in the long run. The goal is to get more out of your time. Your time is important so spend the little extra time to get the best out of it.
For me, It’s one of the most powerful tools for networking.
What do you think? Have any tips? Please comment and share
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