Lately, I have seen some job postins for Business Development position for startup companies. Business development can be a tricky position and can be seen differently by many people. Wikipedia defines business development as “number of techniques and responsibilities which aim at attracting new customers and at penetrating existing markets. Techniques used include: intelligence gathering on customers and competitors, generating leads for possible sales, advising on, drafting and enforcing sales policies and processes, follow-up sales activity, formal proposal and presentation management and writing, pitch and presentation rehearsals, business model design, account planning and performance monitoring, proposition development and campaign development” . As you can seem business development is undefined. Mix of sales, marketing, management, customer service, business analyst and advertising.

If a startup looks for business development guy, it means they have no idea what they want. They probably want a guy to help them with all their sales, marketing and customer service initiatives. For larger and well-established companies, especially in the hi-tech industry, the term “business development” often refers to setting up and managing strategic relationships and partnerships with other, third-party companies. In the startup world, It’s just a “I can do all” guy.

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