I had the opportunity to interview Dean Hunt who is a leader in buzz marketing and creative business strategies. Dean has also had numerous viral marketing successes, one of which got over 241,000 unique visitors to his blog in 21 days, his free marketing report that was famously given the edgy title: “Web Traffic Orgasm” has been a revelation. Dean is also one of the only major gurus who responds to each and every email personally.
In this interview, Dean share some great tips from his own experience. I hope you enjoy the interview as much as I have!

Dror: Video become very popular factor in Buzz marketing, how you can explain this change over the last year? What is your estimation for the next year?

Dean: I think it was innevitable that video would become very popular. The reason it has happened recently is due to technology and broadband speeds.
7 years ago we didn’t have super fast broadband, or flip cameras, or Youtube.
For next year I think video will become even more popular, as will sites like Twitter and social media sites.

Dror: What cause you to think about this subject for that video?

Dean: I study creative thinking, so I am able to create ideas like this all of the time.

Dror: Are you making some tests before publishing video? Could you measure how much buzz some video will do?

Dean: There is no way to predict… you just have to make it and then hope for the best. That is the scary but exciting thing about viral marketing, you never know how your ideas are going to be received.

Dror: Do you see any new trends like widgets in the upcoming year?

Dean: I can see there being more coherence between social media sites and out websites. Twitter accounts will talk to blogs, and vice versa.

Dror: In the past, you wrote in your blog that being focused would be just restrictive to your thinking process. How you change this? Do you have any tips to many creative people who have ideas all the times but cannot focus on specific idea.

Dean: One technique I use is when I get a big idea, I wait 24 hours, and if I am still excited about it, then I know it is worth focusing on.

Often, I have an idea, and have moved onto something else an hour later.

If you try and spread yourself over many ideas, you will get nothing done, so don’t forget to outsource where possible.

Dror: How you monetize your creativity?

Dean: Creativity brings me traffic, and traffic makes me money. We all want more traffic, I am no different.
One way I do this is to create some creative content, and then advertise one of the projects I am working on, for example, we have a membership site full of amazing articles and reports at http://www.buzzprofits.com and we are currently doing a $1 trial which gives people access for 21 days.

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